Ann Summers

An Anne Summers party is a social gathering—usually held in someone’s home—where guests are shown and can purchase products from the UK retailer Ann Summers.

Traditionally, these parties were hosted by a friend and led by an Ann Summers representative who would demonstrate products in a light-hearted, often humorous atmosphere. The products commonly included:

• Lingerie and nightwear
• Beauty and body products
• Adult novelty items and sexual wellness products
• Gifts and accessories

The concept became particularly popular in the UK during the 1980s, 1990s, and early 2000s, often being associated with hen parties, birthdays, or girls’ nights in. The events were usually informal and designed to allow people to browse and ask questions in a private, relaxed setting rather than visiting a shop.

Today, while home parties still exist in some forms, much of the business has moved online through the company’s website and social media channels.

Culturally, the phrase “Ann Summers party” has become something of a British shorthand for a cheeky, adults-only social gathering involving lingerie and sexual wellness products.